Pure London, the full report

March 04, 2018

Pure London, the full report

London Olympia was buzzing with excitement as droves of buyers streamed in for the opening of autumn 18 edition of trade show Pure London.

From Sunday 11th to Tuesday 3rd of February, this was our temporary office/showroom, from which we showed our premium accessories, silk scarves, bags and umbrellas to a press and buyers alike. 

patterned umbrellas

We released 3 new silk scarf designs at the show, as well our vibrant long umbrella range, with wooden stem and handles. We were excited at the interest in both products. We feel it went a long way in boosting our orders taken at the show.


We got some surprising press interest and did not do too badly with orders. We met with some existing buyers and got a chance to take on orders from new ones. There was also the meeting of new potential buyers, which we hope will place orders with us in the coming months.



Pure is always a good show for us, we get decent orders, meet new prospects from across the world, not just London. This show for example we met customers from as far as Japan and Iran and closer to home like Italy and Spain as well as UK customers of course-  a real great mix of international customers. That's why we will be returning again in July for the Summer 18 edition. 

gift wrapped silkscarves


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